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Feb 13, 2019
Overview Responsible for devising best in class digital marketing and social media strategies for artists; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly updated social media strategies and the preparation of reports to inform key stakeholders & strategy moving forward. The candidate will work closely with artists, artist management, label colleagues in Marketing, PR, A&R, etc., as well as central Sony colleagues, external stakeholders and key partners – Twitter, Facebook, Instagram, etc. The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have expert knowledge of social media & digital marketing, be highly creative and have a passion for the digital opportunities for artist's and their audience.   Please note: this is a 12 month role   Responsibilities   Creative Work with A&R, creative, insight, marketing & artist management to articulate and communicate an artist’s positioning online as well as, short- and long-term campaign objectives. Responsible for developing, soliciting and executing content marketing opportunities in conjunction with the central creative teams & RCA Marketing team. Drive innovation and creativity through all facets of the campaign Digital Strategy Plan & deliver campaigns effectively, setting & reaching objectives & KPIs Use native platform analytics and a range of other platforms/tools to analyse audience-related and performance data, creating meaningful reports that can inform key stakeholders and the wider label Actively contribute to and participate in artist/label planning and creative meetings Work with International digital & marketing teams to ensure global optimization of campaigns and artist strategy Work closely with the Sony CRM team to deliver artist database growth and CRM strategy Work with manager and external contacts at social media platforms to deliver engaging artist campaigns & ideas Identify new and external opportunities for artist promotion. Digital Advertising Spearhead market-leading integrated advertising campaigns from concept to execution across all areas of business to continually meet strategic goals. Maximise global revenue potential for all artists by close collaboration with international marketing & coordinating efforts across departments to drive innovative and engaging campaigns Work with media agency, to create holistic media plan across platforms adhering to approved project budgets. Social Strategy Devise and implement best in class, audience-led social media strategies, driving fan audience growth and ongoing engagement across platforms using insights, best practices and tapping into content trends In depth knowledge of best practices and guidelines across all social channels. Identify emerging content, tech updates and social trends and infuse artist campaigns with creative applications of new technology Develop the correct voice, content and branding for each artist, using agreed artist vision brief. Amplify all elements of wider campaign – marketing, promo, etc. – across artist channels. Establish and oversee approval processes with management/artist/within the label Excellent relationship-building and communication with artists, artist management, internal & external stakeholders Identify and develop relationships with relevant influencers/social media personalities & publishers to collaborate with on artist campaigns. Person Specifications Essential Proven experience of digital/social media management & marketing – in music, entertainment, brand or similar. Awareness & understanding of evolving technology and ability to research and discover new opportunities. Proven experience of devising and executing audience-led social strategies based on audience insight. In-depth knowledge of digital advertising, best practice across all social channels and emerging platforms Superior understanding of consumer behaviour online Highly creative Passion for social media, online trends & technology Passion for copywriting Proactive project management & planning skills Strong reporting and analytics skills & ability to interpret and present data effectively Attention to detail Problem-solving skills Ability to negotiate and influence at multiple levels Ability to work in a fast-paced environment  
Sony Music Entertainment London, UK Contract / Interim / Temp
Feb 13, 2019
Ralph Lauren is a global leader in the design, marketing and distributions of premium lifestyle products in apparel, accessories, fragrances and home. Position Overview For our digital wholesale e-commerce team in London/Region Northern Europe the Director Wholesale E-commerce and his/her team will be the guardian of the Ralph Lauren Wholesale E-commerce regional strategies and making sure those will be delivered and executed in timely manner. He/she and the team are working alongside the regional wholesale SVP, the regional senior sales directors, other functional regional leaders and the VP wholesale e-commerce EMEA/Latam to strive to make the wholesale e-commerce activities meet the high standards of a highly competitive digital/e-commerce environment. Ralph Lauren has high standards to fulfill the needs of customers and clients as best in class with the most representative but also profitable assortments and excellent digital marketing/media executions on wholesale e-commerce websites that will meet the standards of a high competitive environment. The mission is to make Ralph Lauren the leading premium brand on all our e-commerce partners websites. The Director Wholesale E-commerce will be seen from colleagues and wholesale-partners as the key digital/e-commerce interface of the Northern Europe Region and is known for his/her outstanding long term expertise in the area of (wholesale) digital/e-commerce with outstanding communication-, presentation and negotiation-skills. Essential Duties & Responsibilities Responsible for wholesale ecommerce business in the regions in profitable sales growth, excellent operations and evolving the digital distributions Integral part of the regional sales teams: guiding assortment plans, call out and scale product opportunities Negotiate and manage budgets/targets for all regional pure player accounts Co-Plan / commercialize Marketing together with HQ Responsible for regional Wholesale Ecom P&L Be a key partner for the regional management to align and communicate on distribution and account strategies Develop the yearly and seasonal strategy for each account . Accelerate full price growth Create and present new business models and ideas to regional senior management and HQ The Key Interface between wholesale ecommerce partners, regional management, internal business partners and HQ Responsible for wholesale ecommerce business in the regions in profitable sales growth, excellent operations and evolving the distributions Sales: achieve sales plan/growth rates Marketing: accountable for executing the marketing and media strategies set by HQ Onsite: accountable for partners optimal site merchandising experience incl product pages and styling sessions Assortment: guiding sales teams with assortment plans, call out and scale product opportunities, report back to HQ. Operations: Ensure together with internal business partners operational excellence across key regional digital key partners Account Management: Knowing all ecommerce - leads incl their management- of wholesale ecommerce partners to ensure successful partnership between all involved parties Co-Plan / commercialize Marketing together with HQ Make sure marketing initiatives are always part of commercial conversations to drive sell out and brand awareness Link sales to brand and performance marketing initiatives / focus on a positive ROI Align with HQ on marketing initiatives and commercialize those Negotiate and manage budgets for all regional pure players accounts Be a key partner for the regional management to align and communicate on account strategies Make sure that digital/ecommerce needs are reflected in the regional strategies and activities. As in day to day activities but as well in regional mid-/long term strategies. Be the key point of contact for all regional digital/ecommerce wholesale topics Develop the yearly and seasonal strategy for each regional wholesale ecommerce account Together with regional and HQ management create a strategy for each ecommerce account Responsible for account clustering/tiering Accountable for keeping the digital distribution under control Create and present new business models and ideas to regional senior management and HQ Constantly looking for new business opportunities, new digital developments in the markets and show a eager for making Ralph Lauren brands and products dominant on partners website The Key Interface between wholesale ecommerce partners, regional management and Geneva HQ Be the regions digital marketing ambassador and help partners and colleagues to understand and act digital. Help Partners and colleagues to think and act digital Team Management & people development Strong Management and Interpersonal Skills. Successful track record in leading teams to outstanding results. A proven developer of people who selects strong talent and motivates – creating a collegial team atmosphere. Effectively delegates responsibility. Ability to manage a diverse and multinational team. Promote an environment that fosters respect for the ideas of others and supports ongoing collaboration to execute business strategy; measures own success by the team’s success. Constantly and ongoing development in the digital & ecommerce field Educate colleagues in the area of fast-growing ecommerce and help them to support the business in their field of expertise Experience, Skills & Knowledge Solid relevant experience of at least 7-8 years in similar role within e-commerce and / or omni-channel environment with a proven track record. Master’s Degree or equivalent preferred. Expert in working with and for Digital Pure Players and therefore expert in Ecommerce & Digital Marketing Experienced to work in an very international, multicultural and diverse environment Proven ability to negotiate on an international level Passionate about selling and negotiating in a premium fashion environment (very good grasp for brand/product aesthetics) Excellent organization, communication, and interpersonal skills, with strong, client-service approach. Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed. Passionate about understanding wholesale account behavior and demonstrates ability to translate findings into meaningful outputs and prosperous long-term relationships. Creative product skills and a very good grasp for brand/product aesthetics (luxury a plus) Exceptionally strong focus on customers and sales – continually searching for ways to improve Ability to utilize/create a score card, trend and SWOT analysis strategy to improve and upgrade the business on a seasonal basis Comprehensive brand and market/competitive knowledge across international Think conceptually and strategically regarding the business; creative problem solver. Proven skill in leading and working across multiple and distinct functional organizations (e.g., Sales, BI , Sales Operations ) in support of specific business priorities Effective written and oral communications skills, with particular sensitivity to global communication needs. – very strong presentation skills Consistently bring energy, enthusiasm and willingness to go above beyond to deliver superior results Establish, nurture and utilize internal and external partners to drive the business Competencies   Managing Execution Developing people and talent Analyzing issues and solving problems Nurturing customer relationships and partnerships Promoting teamwork Understanding creative direction/business strategies Building relationships Thinking creatively
Ralph Lauren London, UK Full time
Feb 13, 2019
Director, Global Business Product Marketing We’re looking for an energetic product marketing leader who thrives on actively listening to the customer and digging beneath the surface to capture insights that not only enhance our revenue products but also reflect an understanding that our strongest ad products derive from a deep connection to our consumers’ experience on Twitter.  As the director of Twitter’s business product marketing team, you’ll be directly responsible for growing awareness, consideration and adoption of our advertising products around the world. This critical role requires an experienced leader who is excited to focus, guide, coach and motivate a team of product marketers in explicit partnership with other business marketing, product management, operations, and sales leaders across the organization. You’re a strategic and analytical marketing leader with deep product and technical expertise. You have a first-hand understanding what differentiates Twitter as a product and service, and how Twitter’s advertising products offer unique value in the context of the broader digital advertising market. Clients in your consideration set include advertisers, agencies, publishers and DSPs. Essential skills include understanding customers’ needs to inform product development, crafting clear and compelling product positioning, driving competitive analyses across our portfolio, and prioritizing key features and benefits for advertisers. As a member of the Global Business Marketing leadership team, you’ll also work closely with cross-functional partners to bring our products to market and ensure they’re consistently top of mind for and valuable to our customers. Responsibilities   Manage, focus and coach a team of product marketers based in SF and NYC to develop sales enablement tools and marketing programs that will drive the greatest business impact Partner with sales, product management, marketing and operational leaders to set and deliver against coordinated advertiser product goals; solicit and synthesize product feedback from sales partners and clients Oversee development of value propositions, product positioning statements, user benefits, go-to-market planning, and ongoing marketing of our advertiser products Translate complex product concepts and business needs into simple, creative, and impactful product communications that resonate with marketers and agencies and solve for their business objectives Use revenue/product data to inform plans and prioritization of team’s focus areas Guide the creation of and execute annual and quarterly business product marketing plans in partnership with marketing colleagues, product management and sales partners Lead team in understanding and considering competitive landscape and target markets in marketing strategies and messaging Oversee synthesis and prioritization of market and sales team input for consideration by product management and engineering teams Establish and track metrics that matter Establish, manage, and track the business product marketing budget   Requirements 15+ years of product marketing experience; BA/BS degree; MBA a plus Demonstrated ability to lead, focus, manage, coach and inspire a team Outstanding communication, teamwork, and interpersonal skills; proven team-first mentality Proven experience collaborating with and influencing product management, operational, and engineering organizations; extensive experience working with sales teams Deep understanding of digital advertising and ad tech; experience working at an advertiser, agency, publisher, or for an advertising platform preferred Passion for understanding our advertising products and digging in to identify client needs and solutions that only Twitter can deliver Builder mentality, a sense of curiosity, and love for rolling up your sleeves and getting to work Preference for a fast-paced and dynamic environment; track record leading and working across complex cross-functional teams with a tremendous sense of urgency Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort tackling ambiguity Left- and right-brain thinker who draws energy from analytical, technical and creative thinking Willingness and ability to travel across the US & globally a few times each year   We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Twitter San Francisco, CA, USA Full time
Feb 13, 2019
Main Duties And Functions   Set the direction and monitor the journey = Build and implement the e-commerce and m-commerce strategy Deliver the strategy and the roadmap Set the ambition, size of the prize, forecasts, KPIs Monitor e-commerce trends and technology, interesting initiatives and competitors ‘best practices Recommend and implement activity to drive digital performance, customer experience and profitability of the channel Consolidate results and KPIs Provide with guidelines and tools to build relevant trade terms, action plans and the best shopper experience. Implement the right dashboards and analytic to track and monitor the plans Build the right ecosystem (internal + external) = retailers, agencies, analytic providers Drive action plans and online JBPs with Country Business Units and online retailers Oversee the local plans, contribute to local plans building Initiate and/or participate to key local meetings and workshops with online retailers Strengthen partnership = build customer intimacy via a strong network of regional and local key influencers + implement e-JBPs process Implement best in class plans and sustainable user experience (not only transnational but engaging with consumers)
L’Oréal Bangkok, Thailand Full time
Feb 13, 2019
Purpose Of The Role   Manage and drive the ecommerce site for Dior Parfums in the UK Grow the Dior Ecommerce business Manage Dior image and sales on the UK e-commerce site   Main Responsibilities   Lead, drive and manage the ecommerce platform in the UK market. Drive all acquisition and retention strategies. Build online trade plan with Paris head office and Head of Department. Responsible for all forecasting and planning, online merchandising, E-commerce operations management: responsible for managing and executing the day to day e-commerce operations: fulfilment, distribution, customer service, order management, site performance, technical partners- All the above must be done respecting the brand image. On a daily basis track sales and review orders. Work closely with customer services to ensure Dior are providing a first class experience for all customers. Build campaigns and manage web calendar, in synchronization with the marketing calendar to increase ecommerce sales on E-mail campaigns: define frequency, offers, segments, etc. Search Engine Marketing: increase traffic to and ROI Grow client base through acquisition campaigns Maximize recruitment opportunities within our site. Identify external acquisition options such as Twitter cards, list rentals etc. Guide CRM, media and marketing teams to drive e-commerce traffic and sales Manage site efficiency providing Central office with daily updates of any technical issues. Budget Management Create P.O.s process invoices, partner with Finance on P&L.   Profile   What You Need To Have   Background in e-commerce, CRM, digital marketing (e-dm, search, SNS) Experience of launching a new ecommerce site Strong planning and analytical skills (experience of google analytics) Previous experience with UK Retailers Strong Project Management and prioritisation skills Excellent relationship building skills Keen eye for detail   What We Need To See In You   Inherent interest in luxury industry and beauty is essential Analytical Confident Presenter Excellent written and verbal communication skills Team Player Agility Ability to set up a model with no discount and few promotions Customer focused Personal affinity and passion for Dior Ability to work under pressure and meet tight deadlines  
Christian Dior London, UK Full time
Feb 13, 2019
ACCOUNTABILITIES          TRADE MARKETING   Adapt and deploy TAG Heuer visual merchandising and trade marketing material and guidelines to the point of sales – displays, window animation In collaboration with the HQ and sales, ensure smooth implementation/construction of corners, pop up stores, shop in shops and boutiques Responsible of providing local trainings of the brand to the retailers Develop Marketing Plans by Client on the field while ensuring close collaborative relationship with customers   EVENT MARKETING   Identify and develop new initiatives and events to leverage local and international assets Organize and execute events in Spain   SPONSORING   Develop local sponsorship opportunities and drive activation of local and worldwide assets Maintain and develop the relationship with our ambassadors   DIGITAL   Develop and implement the digital marketing strategy for Spain, including CRM and e-commerce to drive brand awareness and support sales  ADVERTISING   Define and implement advertising strategy through all channels Develop Spanish specifics (movies, visuals) material to complement global material Manage media budget to plan and buy all corporate advertising and manage co-op programs and budgets  LEADERSHIP   Motivates and develop a team of 2 marketing professionals Encourage collaboration across the organization   PROFILE   MINIMUM 7 YEARS  of professional experience,  INCLUDING TRADE MARKETING Strong  DIGITAL EXPERIENCE , including e-commerce and CRM strategy development and implementation Good understanding of the luxury environment and the Spanish culture. Passionate about new trends in lifestyle, arts, new technologies and sports Management experience in the marketing field, and a demonstrated ability to manage and motivate teams Exceptional social and interpersonal skills, proven business communication and writing skills, and excellent presentation skills Ability to work in teams across functions and across geographies and time zones Bachelor’s Degree in Marketing or Communications MBA – concentration in Marketing TEAM: 2 PEOPLE
Tag Heuer Madrid, Spain Full time
Feb 13, 2019
Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers! Yamaha's corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.  Yamaha Corporation of America is looking for a Director of Marketing for their Keyboard division. The Director of Marketing will Develop and implement strategies which are responsible for the growth and high-level positioning of some of Yamaha’s most prestigious brands. Lead the team to create new marketing initiatives to bring best practices in marketing to the Keyboard division. Essential duties and responsibilities :  Grow sales and market share through customer centric marketing and communications as well as brand exposure Lead the EKB team to achieve all marketing and financial objectives Develop high image marketing materials, web content, POP and programs Identify the customers for each product category and develop plans to reach in an effective way Create, implement and manage promotions and programs to drive sales and profits Working with the Social Media Manager and Customer Experience Group to reach customers for Yamaha piano products on the Internet, Social Media and PR and developing ways to increase exposure Work with the Planning Manager and Yamaha Corporation of Japan staff to implement product development plans to achieve goals and market share growth. Monitor the results of programs and promotions in order to refine and improve reach and sales. Work with the sales team to have them most effective distribution possible and to unite the Yamaha and dealer marketing message.   Job Requirements :  Strong customer-centric marketing background. Must understand the elements of personas, customer decision journey and customer acquisition and how to develop marketing strategies utilizing this information. Bachelor's degree required 10+ years in marketing. Experience in the music industry is not a requirement. 7+ years in managing staff Project management skills Ability to lead team in developing established practices in marketing This position travels up to 10% per year with one possible international trip to Japan.
Yamaha Orange County, California, United States Full time