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May 24, 2017
Basic Qualifications Degree or Equivalent   Preferred Qualifications  Significant experience in digital marketing. (Digital Agency experience a BIG plus)  Must have command of interactive/digital best practices, trends and tools. Particular strengths in interactive/digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, word of mouth/viral campaigns, user generated content, relationship marketing, gaming and use of web analytics and how they are applied.  Must have full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix.  Strong ability to build relationships and manage performance of key partners  Comfort with ambiguity, and building capabilities/organizations with very little definition.  Details   The Category Digital Marketing Director role is responsible to lead and manage world-class Global digital marketing programs as part of a broader integrated marketing mix for across our four categories (Pain Relief, Respiratory, Skin Health, Oral Health) . You will work alongside the category leadership teams to manage the project activities for strategy, creative and deployment. You will liaise with Digital operations, Digital Marketing IT, Global brand teams and Area team’s to ensure successful project delivery.  Major Accountabilities  Create & Implement category digital strategy on the agreed focus brands (under the guidance of the Global Digital Leader)   Develop Digital asset recommendations across Paid / Owned/Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance and deployment feedback  Builds Digital Marketing Capability for the entire Consumer Health Organization within their specific category   Develops team and organization on Digital Marketing skills. Coaches team, peers and colleagues for per-formance and career  Partner with the approved Global Digital Agency teams for successful planning and execution   Oversight of Digital roll out plan in partnership with regions and areas   Be the key point of contact for area digital leads, to service their needs to ensure excellent execution   Ongoing review KPI’s for programme execution across regions / areas   Consolidate key learnings in partnership with category teams, area digital leads for global asset develop-ment   Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary.   Report project status and issues to Global Digital Leader   Responsible for ensuring IT service is aligned with business needs and delivered in accordance with custom-er Service Level Agreements   Important notice to Employment businesses/ Agencies   GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. _____________________________________________________________________________ The Certificate in Online Business recommends COB Certified Digital Marketing Manager Program to support you with this role.
GlaxoSmithkline Plc Weybridge, United Kingdom Full time
May 24, 2017
Digital Brand Commerce (DBC) creates the digital future by delivering a premium digital experience centered around our consumers. The aspiration is to define and build the global ecosystem empowering BU’s and Markets by providing a consistent digital strategy, direction and capabilities, leading all one seamless experience across all digital touchpoints. The Global Digital Project Manager plays a central role in the digital creative services team in Amsterdam. Responsible for the realization and delivery of the creative brief from concept to final designs the digital producer will ensure the digital campaigns and projects are kept on scope, on time and within budget. This role is the direct point of contact for our clients (categories, markets and project owners) in regards to creative needs. He or she manages the client relationship, builds trust and looks for opportunities for both teams to succeed. He or she works in partnership with our clients to do outstanding work that benefits our consumer’s needs and expectations. This role also energizes and motivates creative teams (art director, copy writers and designers) to answer and challenge the client brief and deliver on and above their expectations.   Key Responsibilities   Serves as a leading interface between our categories, markets, agencies, and internal team, ensuring that projects schedules, deliverables, budgets and timings are established, monitored and adhered to. Autonomously handles the management of digital campaigns and projects from concept to final deliverables in collaboration with the rest of our team. Managing several projects simultaneously. Oversees quality assurance to ensure the final deliverables of a project meet the brief and agreed scope. Assists in the development and implementation of strategy across multiple digital disciplines including creative, content, production, eCRM, display, SEO, social, media, mobile and emerging spaces. Creates project plans, working with the creative team to ensure accurate time estimations and ensure the project timelines are kept on track. Solid daily communication with clients, making sure stakeholders are informed on the status of the projects. Reporting on the progress through documentation and meetings. Sets up project kick off and review meetings and co-ordinate client feedback & sign-off in-line with global strategy and style guides Works with client to receive analytics and measurement reports on the current status of our online platforms and campaign case studies to influence future campaign strategy Mentors and coaches junior team members Assists the global operations manager on the overall global strategy, implementation of workflow and project management systems. Taking an active roll in improving the quality of the out put of the project management team Research’s today’s industry standards and best practices to ensure you are taking advantage of the latest tools and processes. Evaluates the competencies of subordinates on a regular basis and provides prompt and feedback and guidance to drive high performance. Promotes a high performance culture by setting clear expectations and individual goals. Takes ownership for Talent Management processes to grow, develop and retain talents. Translates the company goals into team specific actions and business plans as well to control and monitor performance and results.   Knowledge, Capabilities And Experience   Advanced experience in project management – including critical path management to deliver projects on time and within budget Experience with digital production process and technical nature of developing digital marketing initiatives Working knowledge of: Office software Project planning tools such as Teamgannt / JIRA analytics systems standard CMS platforms digital channels (social, owned properties and emerging technologies). Demonstrated understanding and experience delivering solutions or services via new and emerging web technologies Experience partnering with and leading internal resources Be able to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results Detail-oriented and highly organized Excellent Communication and people management skills English (spoken and written)   Qualifications   University Degree in Marketing, Communications, Design, Business or a related field Agency experience preferred 2 years in digital marketing managing creative and technical teams 5 years relevant marketing experience Extensive experience in relationship management, senior account management. Strategic mind-set. Experience of leading highly technical teams. Possess high level of interpersonal skills. Possess strong written and oral communication and presentation skills. Ability to cope well with ambiguity and uncertainty. Ability to apply concepts in strategy, marketing, advertising, e-business, media, and brand management. Ability to effectively lead and motivate multi-disciplinary teams. Ability to manage multiple projects, creating efficiencies and economies. _____________________________________________________________________________ The Certificate in Online Business recommends COB Certified E-Commerce Manager Program to support you with success in this role.  
Adidas Group Amsterdam, Netherlands Full time