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Aug 07, 2018
Great People Make Schneider Electric a Great Company.  Following the strategic guidelines and based on experienced online marketing skills the eCommerce and Digital Tools Offer Marketing Leader will support the local country Partner Projects Marketing Managers and eCommerce Central team, in growing their e-business and digital tools through dedicated eDistributors, wholesalers also selling online, e-tailers and retail partners. What do you get to do in this position?   Key focus is to  grow sales and demand  of Partner Projects offer in eCommerce, including   Lead and direct the efforts on  offers to include  in targeted eCommerce platforms Establish and provide comprehensive  e-marketing product data and tools  based on the requirements from  targeted eCommerce platforms (eDistributors, wholesalers also selling online, e-tailers and retail partners) Ensure consistent  product launch rollout /release plans and reporting results to all key stakeholders. Monitor and make recommendations on  pricing alignment  between wholesalers and eCommerce platforms. Design, propose and jointly implement  e-Marketing campaigns  with Product Marketing Managers and eCommerce Central team. This position will be responsible for preparing the  continuous improvements  action plan (SEA, SEO, Mobile Marketing, Google analytics…) Analyze major  competitor moves , value chain and business model (GTM) evolution. Lead the preparation of  eCommerce communication internally and externally  for topics related to product launches & digital transformation of Partner Projects Div. Focus on incremental growth for targeted distributors eCommerce platform (Newark, Allied) and others as identified   The eCommerce and Digital Tools Offer Marketing Leader – Partner will be in frequent relations with     Global Partner Projects Strategy and Operations Team – Receive guidance and input to local strategies from the LoBs, Global PP and Operations Team; align with other country eCommerce specialist to share best practices Country eCommerce Central Strategy team -> get fundamentals and strategic inputs and give feedback about market evolutions Lines of Business teams inside Partner Projects -> Create a broad differentiated value proposition for the segment; provide input for offer development; define offer attributes for being suitable for eCommerce business model Digital Customer Experience team -> for leveraging the business thru demand generation, leads management, Configurators, PIM data, digital customer experience define requirements for Partner Projects; be an active part in Digital Customer Experience projects Local eCommerce, marketing and sales, LoB and Country Executives   Primary Location   US-North Carolina-Raleigh   Schedule   Full-time   Unposting Date   Ongoing   You will have   Qualifications BA/BS in Marketing or equivalent degree with 5 years experience, MBA preferred Minimum 2-4 years of marketing, sales and/or online sales development experience Experience in developing and leading comprehensive marketing actions plans Successful experience in developing customer centric approaches Good general understanding of comprehensive e-marketing product data and tools (SEA, SEO, Mobile Marketing, Google Analytics…) Knowing the e-marketing KPIs and having a general understanding of web analytics Experienced in implementing marketing campaigns and demand generation activities    We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We’re looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric https //youtu.be/6D2Av1uUrzY . ---------------------------------------------------------------------------   The Certificate in Online Business recommends to support this role: COB Certified E-Commerce and / or E-Business Certifications "The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks ",  Charly Lupart, then End User Industry Marketing Director, Schneider Electric (Qualified COB Certified E-Commerce Manager)
Schneider Electric United States Full time
Aug 07, 2018
The Institute for Business Advancement's educational services delivers powerful business advancing, career boosting courses.   It is now authorised to deliver the COB Certified E-Commerce Manager, COB Certified E-Business Manager and COB Certified Digital Marketing courses from The Certificate in Online Business. We are looking for Accredited COB Certified E-Commerce Trainers to either deliver the full 5-day programs or the elements you are accredited to teach. Accredited COB Certified E-Commerce Manager Trainer You will have qualified as a COB Certified E-Commerce Manager Trainer with the COB Certified Trainer Academy.  In addition, you will possess the following qualities. Core Qualities Good written verbal and written communication skills Good presentation skills, Well-organised, presentable, articulate and personable The ability to host, engage and lead a class of delegates from a variety of backgrounds for a full week The ability to think on your feet with ideas and suggestions for delegate projects At least 1-year training or consultative and interactive presenting skills Your Background and Experience From a sales and marketing background, accredited COB Certified E-Commerce Manager trainers, must have the following experience: Planning and managing or physically implementing e-commerce stores Managed e-commerce business and online sales revenue Web site architecture / planning and customer experience basics A minimum elementary level hands-on digital marketing skills, such as SEO, Email Marketing, PPC, Banner Advertising, Affiliate Schemes Additional Credentials We are looking for highly-experienced individuals with outstanding credentials, possessing the gravitas to teach Director level, as well as manager level experienced and beginners. Working Basis Freelance Remuneration £7500 per 5-day course or £1,500 per specialist day Frequency and Locations We are intending to run 6 public courses over the next 6-months in London, Buenos Aires, Bangkok, Tokyo, Pretoria, Dubai We also run on-site courses for highly consultative on-site courses. ___________________________________________________________________ The Certificate in Online Business recommends individuals considering gaining the qualification to read the following trainer Accreditation documentation. Download Accreditation Information (PDF 800KB ) Please watch out for upcoming information on our web site
The Institute for Business Advancement Global Contract / Interim / Temp
Aug 07, 2018
The Institute for Business Advancement's educational services delivers powerful business advancing, career boosting courses.   It is now authorised to deliver the COB Certified E-Commerce Manager, COB Certified E-Business Manager and COB Certified Digital Marketing courses from The Certificate in Online Business. We are looking for Accredited COB Certified E-Business Manager trainers to either deliver the full 5-day programs or the elements you are accredited to teach. Accredited COB Certified E-Business Manager Trainer You will have qualified as a COB Certified E-Business Manager Trainer with the COB Certified Trainer Academy.  In addition, you will possess the following qualities. Core Qualities Good written verbal and written communication skills Good presentation skills, Well-organised, presentable, articulate and personable The ability to host, engage and lead a class of delegates from a variety of backgrounds for a full week The ability to think on your feet with ideas and suggestions for delegate projects At least 1-year training or consultative and interactive presenting skills Your Background and Experience Ideally from a hybrid technical (information systems), sales and marketing background, accredited COB Certified E-Business Manager trainers have a broader knowledge of e-business, e-business systems, technologies and opportunities.  Accredited COB Certified E-Business Manager trainers, must have the following experience: Planned and managed the implementation of e-commerce stores and web sites Planned and managed the implementation of portals, intranets and other Internet business ventures such as membership sites. Witnessed or supported e-commerce business and online sales revenue A minimum elementary level hands-on digital marketing skill as, such as SEO, Email Marketing, PPC, Banner Advertising, Affiliate Schemes Additional Credentials We are looking for highly-experienced individuals with outstanding credentials, possessing the gravitas to teach Director level, as well as manager level experienced and beginners. Working Basis Freelance Remuneration £7500 per 5-day course or £1,500 per specialist day Frequency and Locations We are intending to run 6 public courses over the next 6-months in London, Buenos Aires, Bangkok, Tokyo, Pretoria, Dubai We also run on-site courses for highly consultative on-site courses. ____________________________________________________________________ The Certificate in Online Business recommends individuals considering gaining the qualification to read the following trainer Accreditation documentation. Download Accreditation Information (PDF 800KB ) Please watch out for upcoming information on our web site
The Institute for Business Advancement Global Freelance
Aug 07, 2018
Main Duties And Functions   Set the direction and monitor the journey = Build and implement the e-commerce and m-commerce strategy Deliver the strategy and the roadmap Set the ambition, size of the prize, forecasts, KPIs Monitor e-commerce trends and technology, interesting initiatives and competitors ‘best practices Recommend and implement activity to drive digital performance, customer experience and profitability of the channel Consolidate results and KPIs Provide with guidelines and tools to build relevant trade terms, action plans and the best shopper experience. Implement the right dashboards and analytic to track and monitor the plans Build the right ecosystem (internal + external) = retailers, agencies, analytic providers Drive action plans and online JBPs with Country Business Units and online retailers Oversee the local plans, contribute to local plans building Initiate and/or participate to key local meetings and workshops with online retailers Strengthen partnership = build customer intimacy via a strong network of regional and local key influencers + implement e-JBPs process Implement best in class plans and sustainable user experience (not only transnational but engaging with consumers)
L’Oréal Bangkok, Thailand Full time
Aug 07, 2018
Purpose Of The Role   Manage and drive the ecommerce site for Dior Parfums in the UK Grow the Dior Ecommerce business Manage Dior image and sales on the UK e-commerce site   Main Responsibilities   Lead, drive and manage the ecommerce platform in the UK market. Drive all acquisition and retention strategies. Build online trade plan with Paris head office and Head of Department. Responsible for all forecasting and planning, online merchandising, E-commerce operations management: responsible for managing and executing the day to day e-commerce operations: fulfilment, distribution, customer service, order management, site performance, technical partners- All the above must be done respecting the brand image. On a daily basis track sales and review orders. Work closely with customer services to ensure Dior are providing a first class experience for all customers. Build campaigns and manage web calendar, in synchronization with the marketing calendar to increase ecommerce sales on Dior.com E-mail campaigns: define frequency, offers, segments, etc. Search Engine Marketing: increase traffic to Dior.com and ROI Grow client base through acquisition campaigns Maximize recruitment opportunities within our site. Identify external acquisition options such as Twitter cards, list rentals etc. Guide CRM, media and marketing teams to drive e-commerce traffic and sales Manage site efficiency providing Central office with daily updates of any technical issues. Budget Management Create P.O.s process invoices, partner with Finance on P&L.   Profile   What You Need To Have   Background in e-commerce, CRM, digital marketing (e-dm, search, SNS) Experience of launching a new ecommerce site Strong planning and analytical skills (experience of google analytics) Previous experience with UK Retailers Strong Project Management and prioritisation skills Excellent relationship building skills Keen eye for detail   What We Need To See In You   Inherent interest in luxury industry and beauty is essential Analytical Confident Presenter Excellent written and verbal communication skills Team Player Agility Ability to set up a model with no discount and few promotions Customer focused Personal affinity and passion for Dior Ability to work under pressure and meet tight deadlines  
Christian Dior London, UK Full time
Aug 07, 2018
Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers! Yamaha's corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.  Yamaha Corporation of America is looking for a Director of Marketing for their Keyboard division. The Director of Marketing will Develop and implement strategies which are responsible for the growth and high-level positioning of some of Yamaha’s most prestigious brands. Lead the team to create new marketing initiatives to bring best practices in marketing to the Keyboard division. Essential duties and responsibilities :  Grow sales and market share through customer centric marketing and communications as well as brand exposure Lead the EKB team to achieve all marketing and financial objectives Develop high image marketing materials, web content, POP and programs Identify the customers for each product category and develop plans to reach in an effective way Create, implement and manage promotions and programs to drive sales and profits Working with the Social Media Manager and Customer Experience Group to reach customers for Yamaha piano products on the Internet, Social Media and PR and developing ways to increase exposure Work with the Planning Manager and Yamaha Corporation of Japan staff to implement product development plans to achieve goals and market share growth. Monitor the results of programs and promotions in order to refine and improve reach and sales. Work with the sales team to have them most effective distribution possible and to unite the Yamaha and dealer marketing message.   Job Requirements :  Strong customer-centric marketing background. Must understand the elements of personas, customer decision journey and customer acquisition and how to develop marketing strategies utilizing this information. Bachelor's degree required 10+ years in marketing. Experience in the music industry is not a requirement. 7+ years in managing staff Project management skills Ability to lead team in developing established practices in marketing This position travels up to 10% per year with one possible international trip to Japan.
Yamaha Orange County, California, United States Full time
Aug 07, 2018
IBM is transforming to lead. Join the next generation of innovators, inventors and entrepreneurs who are changing the very way the world works. Use breakthrough Cognitive computing to help doctors transform patient care, bankers reduce risk, businesses extract critical insights and clinicians diagnose and treat rare pediatric diseases. There is no better place to launch or further your career.   Business Unit Introduction  IBM is the world's largest technology and consulting company with IBM Global Business Services (GBS) a partner of unmatched breadth and depth, across a spectrum of business operations. We understand that real business value is delivered when business consulting is enriched with advanced research, analytics and technology. As a consultant at IBM, you will have the unique opportunity to bring these elements together, enhancing the value we bring our clients. With operations in 170 countries, you'll make a real impact by solving complex business issues for the world's leading clients. You'll do challenging work across multiple industries and sectors, as well as governments and agencies, to make a real difference Part of Digital Consulting practice around Digital & Operations Excellence for marques clients, primarily focusing on Industrial & Chemical ,Petroleum and Natural Gas clients.   Who you are  You will be part of the Digital Consulting practice within GBS, IBM. He/ She will be responsible for identifying, help sell and manage delivery of digital strategy and transformation projects. This will be with client primarily in the telecommunication and banking / insurance industries. What You’ll Do Digital Strategy – Digital strategy formulation preferably with CXOs to impact key business metrics, experience in the planning and development of digital ecosystem. Help business innovate on the future of industry to become more profitable and improve their performance, solve complex industry and market related challenges. Business - Technology Strategy – Business process study, gap analysis, enterprise architecture, application rationalization, IT landscapes, knowledge of best-in-class solutions, business case preparation Digital Process innovation: Digitally enabled process re-engineering and new business models leveraging CAMSS (Cloud, Analytics, Mobile, Social & Security).  Customer Experience design: Assess customer journey maps and expectations, benchmark practices for enhancing customer experience (internal & external), new business and revenue models, and commerce channel for both B2B & B2C industries.  Digital Solutioning: Responsible for envisioning, solutionizing large digital engagements architecting To be digital landscape from omni-channel solutions, cognitive intelligence, API management to digital marketing with best suited solutions in fast evolving digital world including aspects of organizational alignment, architecture standards, business case and roadmaps. Digital Implementation: Lead engagements in a cross functional delivery model, working with consultants and functional / technical teams. Be responsible for business results. Business Development / Pre Sales: Lead / contribute to digital sales pursuits, consulting offerings and internal initiatives. Responsible for defining Digital offerings, Digital transformation Roadmap & Digital Innovation methodologies. Key role in Sales, Solution & Delivery for Digital Business.
IBM Istanbul, Turkey Full time
Aug 07, 2018
Great People Make Schneider Electric a Great Company.  Following the strategic guidelines and based on experienced online marketing skills the eCommerce and Digital Tools Offer Marketing Leader will support the local country Partner Projects Marketing Managers and eCommerce Central team, in growing their e-business and digital tools through dedicated eDistributors, wholesalers also selling online, e-tailers and retail partners. What do you get to do in this position?   Key focus is to  grow sales and demand  of Partner Projects offer in eCommerce, including   Lead and direct the efforts on  offers to include  in targeted eCommerce platforms Establish and provide comprehensive  e-marketing product data and tools  based on the requirements from  targeted eCommerce platforms (eDistributors, wholesalers also selling online, e-tailers and retail partners) Ensure consistent  product launch rollout /release plans and reporting results to all key stakeholders. Monitor and make recommendations on  pricing alignment  between wholesalers and eCommerce platforms. Design, propose and jointly implement  e-Marketing campaigns  with Product Marketing Managers and eCommerce Central team. This position will be responsible for preparing the  continuous improvements  action plan (SEA, SEO, Mobile Marketing, Google analytics…) Analyze major  competitor moves , value chain and business model (GTM) evolution. Lead the preparation of  eCommerce communication internally and externally  for topics related to product launches & digital transformation of Partner Projects Div. Focus on incremental growth for targeted distributors eCommerce platform (Newark, Allied) and others as identified   The eCommerce and Digital Tools Offer Marketing Leader – Partner will be in frequent relations with     Global Partner Projects Strategy and Operations Team – Receive guidance and input to local strategies from the LoBs, Global PP and Operations Team; align with other country eCommerce specialist to share best practices Country eCommerce Central Strategy team -> get fundamentals and strategic inputs and give feedback about market evolutions Lines of Business teams inside Partner Projects -> Create a broad differentiated value proposition for the segment; provide input for offer development; define offer attributes for being suitable for eCommerce business model Digital Customer Experience team -> for leveraging the business thru demand generation, leads management, Configurators, PIM data, digital customer experience define requirements for Partner Projects; be an active part in Digital Customer Experience projects Local eCommerce, marketing and sales, LoB and Country Executives   Primary Location   US-North Carolina-Raleigh   Schedule   Full-time   Unposting Date   Ongoing   You will have   Qualifications BA/BS in Marketing or equivalent degree with 5 years experience, MBA preferred Minimum 2-4 years of marketing, sales and/or online sales development experience Experience in developing and leading comprehensive marketing actions plans Successful experience in developing customer centric approaches Good general understanding of comprehensive e-marketing product data and tools (SEA, SEO, Mobile Marketing, Google Analytics…) Knowing the e-marketing KPIs and having a general understanding of web analytics Experienced in implementing marketing campaigns and demand generation activities    We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We’re looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric https //youtu.be/6D2Av1uUrzY . ---------------------------------------------------------------------------   The Certificate in Online Business recommends to support this role: COB Certified E-Commerce and / or E-Business Certifications "The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks ",  Charly Lupart, then End User Industry Marketing Director, Schneider Electric (Qualified COB Certified E-Commerce Manager)
Schneider Electric United States Full time
Aug 07, 2018
Develop Mattel  On-line channel’s category strategy  based on insights, market dynamic and brand performance Provide Mattel solution for On-line Toys business based on data mining (POS, competitor, shopper, etc.), including  product offering, merchandising and pricing strategy Work out  annual calendar  to drive Mattel on-line business growth with building blocks (Brand Campaigns, NPDs, Key Festival, Regular promotions, etc.) Deep understanding on e-commerce market dynamic, lead cross function to  pilot new initiatives  as well as  business model  exploration (i.e. O2O, Omni-channel, WeChat, etc.) Develop best-in-class On-line  assets and VM  solution to highly engage with on-line shopper and drive conversion, and export on-line assets and best practice to APAC region Cooperate with MKT and sales on  Key festivals and brand campaign planning & execution to gain share in key on-line customers One Mattel festival (Kids day/6.18/11.11), Based on category dynamic and customer insights, identify Mattel overall strategy (Portfolio, promotion, pricing) to capture the growing opportunities Co-lead with MKT to design campaign per on-line characteristics and brand strategy, to drive brand GMV in key platforms (Super brand day)     About Mattel Asia Pacific Region Mattel Asia Pacific region is made of 9 commercial offices and 7 manufacturing facilities across the region with in 10 different countries: Australia, China, Korea, India, Indonesia, Japan, Malaysia, New Zealand, Taiwan and Thailand. These offices all work together under two main divisions: Global Supply Chain (Manufacturing Division) and Mattel International (Commercial Subsidiaries). Global Supply Chain (GSC) in APAC is confirmed by 3 organizations: Mattel Operation Asia (MOA), China Plants, and Southeast Asia (SEA). GSC division together is responsible for adding value in three key areas: Design & Development of Products for all Brands; Manufacture & Delivery of Finished Products from our Vendors; and Manage our Direct Import Business. The Commercial Subsidiaries has career opportunities Design & Development, Finance, Manufacturing & Engineering, to Information Technologies, Marketing, and many more. Regardless of the division, each office offers its unique culture and style that together makes up our vision of Creating the Future of Play!
Mattel Shanghai, China Full time
Aug 07, 2018
Director, Global Business Product Marketing We’re looking for an energetic product marketing leader who thrives on actively listening to the customer and digging beneath the surface to capture insights that not only enhance our revenue products but also reflect an understanding that our strongest ad products derive from a deep connection to our consumers’ experience on Twitter.  As the director of Twitter’s business product marketing team, you’ll be directly responsible for growing awareness, consideration and adoption of our advertising products around the world. This critical role requires an experienced leader who is excited to focus, guide, coach and motivate a team of product marketers in explicit partnership with other business marketing, product management, operations, and sales leaders across the organization. You’re a strategic and analytical marketing leader with deep product and technical expertise. You have a first-hand understanding what differentiates Twitter as a product and service, and how Twitter’s advertising products offer unique value in the context of the broader digital advertising market. Clients in your consideration set include advertisers, agencies, publishers and DSPs. Essential skills include understanding customers’ needs to inform product development, crafting clear and compelling product positioning, driving competitive analyses across our portfolio, and prioritizing key features and benefits for advertisers. As a member of the Global Business Marketing leadership team, you’ll also work closely with cross-functional partners to bring our products to market and ensure they’re consistently top of mind for and valuable to our customers. Responsibilities   Manage, focus and coach a team of product marketers based in SF and NYC to develop sales enablement tools and marketing programs that will drive the greatest business impact Partner with sales, product management, marketing and operational leaders to set and deliver against coordinated advertiser product goals; solicit and synthesize product feedback from sales partners and clients Oversee development of value propositions, product positioning statements, user benefits, go-to-market planning, and ongoing marketing of our advertiser products Translate complex product concepts and business needs into simple, creative, and impactful product communications that resonate with marketers and agencies and solve for their business objectives Use revenue/product data to inform plans and prioritization of team’s focus areas Guide the creation of and execute annual and quarterly business product marketing plans in partnership with marketing colleagues, product management and sales partners Lead team in understanding and considering competitive landscape and target markets in marketing strategies and messaging Oversee synthesis and prioritization of market and sales team input for consideration by product management and engineering teams Establish and track metrics that matter Establish, manage, and track the business product marketing budget   Requirements 15+ years of product marketing experience; BA/BS degree; MBA a plus Demonstrated ability to lead, focus, manage, coach and inspire a team Outstanding communication, teamwork, and interpersonal skills; proven team-first mentality Proven experience collaborating with and influencing product management, operational, and engineering organizations; extensive experience working with sales teams Deep understanding of digital advertising and ad tech; experience working at an advertiser, agency, publisher, or for an advertising platform preferred Passion for understanding our advertising products and digging in to identify client needs and solutions that only Twitter can deliver Builder mentality, a sense of curiosity, and love for rolling up your sleeves and getting to work Preference for a fast-paced and dynamic environment; track record leading and working across complex cross-functional teams with a tremendous sense of urgency Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort tackling ambiguity Left- and right-brain thinker who draws energy from analytical, technical and creative thinking Willingness and ability to travel across the US & globally a few times each year   We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Twitter San Francisco, CA, USA Full time