Degree or Equivalent
Significant experience in digital marketing. (Digital Agency experience a BIG plus)
Must have command of interactive/digital best practices, trends and tools. Particular strengths in interactive/digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, word of mouth/viral campaigns, user generated content, relationship marketing, gaming and use of web analytics and how they are applied.
Must have full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix.
Strong ability to build relationships and manage performance of key partners
Comfort with ambiguity, and building capabilities/organizations with very little definition.
The Category Digital Marketing Director role is responsible to lead and manage world-class Global digital marketing programs as part of a broader integrated marketing mix for across our four categories (Pain Relief, Respiratory, Skin Health, Oral Health) . You will work alongside the category leadership teams to manage the project activities for strategy, creative and deployment. You will liaise with Digital operations, Digital Marketing IT, Global brand teams and Area team’s to ensure successful project delivery.
Develop Digital asset recommendations across Paid / Owned/Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance and deployment feedback
Develops team and organization on Digital Marketing skills. Coaches team, peers and colleagues for per-formance and career
Partner with the approved Global Digital Agency teams for successful planning and execution
Oversight of Digital roll out plan in partnership with regions and areas
Be the key point of contact for area digital leads, to service their needs to ensure excellent execution
Ongoing review KPI’s for programme execution across regions / areas
Consolidate key learnings in partnership with category teams, area digital leads for global asset develop-ment
Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary.
Report project status and issues to Global Digital Leader
Responsible for ensuring IT service is aligned with business needs and delivered in accordance with custom-er Service Level Agreements
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The Certificate in Online Business recommends COB Certified Digital Marketing Manager Program to support you with this role.
We are a science-led global healthcare company that researches and develops a broad range of innovative products in three primary areas of pharmaceuticals, vaccines and consumer healthcare. As one of the few healthcare companies researching both medicines and vaccines for the World Health Organization’s three priority diseases – HIV/AIDS, tuberculosis and malaria, we are very proud to have developed some of the leading global medicines in these fields. Our product portfolio also includes a range of consumer brands, many of which are household names around the world, including Sensodyne, Aquafresh, Horlicks, Panadol and Tums.