Jul 12, 2017

Manager Digital Marketing

  • Adidas Group
  • Dubai - United Arab Emirates
Full time Marketing Jobs

Job Description

Job description

Purpose

 The successful candidate will be responsible for leading and delivering engaging digital experiences that are fully integrated into the adidas communication platform and flawlessly executed. Digital will continue to be a key pillar of brand strategy at adidas ensuring the consumer experience is always premium, seamless and personal.

 

Key Responsibilities

 

  • Develop an overall digital marketing strategy in conjunction with the communication team. This will include brand and category objectives for online, mobile, digital media, social, eCRM, SEM, and SEO.
  • Create, manage, and implement integrated digital marketing campaigns across MENA, being flexible enough to act as a team leader or a team member depending on the campaign requirements.
  • Create and drive a social marketing strategy for the focus categories, managing agency-supplied social moderators with the help of one direct report to ensure a consistent and engaging voice from the brand on key social platforms like Facebook, Twitter and Instagram.
  • Manage and inspire external agencies in the development of key digital initiatives and tools.
  • Develop and manage an analytics program for all digital marketing programs and social platforms. Regularly share findings and adjust campaigns based on key metrics.
  • Work closely with Public Relations, Sports Marketing, Retail Marketing and Merchandising teams to gather assets throughout the year for digital communication executions.
  • Manage relationships with global counterparts, keeping them regularly informed on all category projects.
  • Full responsibility for ensuring brand content on the home site is up to date and accurate at all times.
  • Regularly present digital concepts, campaign reviews and competitor activity to integrated communication teams whilst remaining consistently abreast of current digital marketing tools and techniques.
  • Managing a large Marketing Working Budget.

     

KPI’s

 

  • Managing and reporting on monthly media campaign KPI’s
  • Consumer Sentiment Tracking
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

     

Key Relationships

 

  • Global: Global Digital team, Global Marketing team.
  • Regional: MENA team, including GCC, Egypt, Morocco, Levant, Iran.
  • Local: Marketing team, local agencies & E-Comm.

     

Knowledge, Skills And Abilities

 

  • Cross-functional Marketing knowledge and market experience in sport and/or fashion/lifestyle categories (FMCG or sporting goods industry candidates preferred)
  • Strong communication skills: written, oral and presentation.
  • Analytics: ability to analyse data to improve strategic decision making and implementation.
  • Creative: ability to shape the implementation of marketing plans.
  • Deep-routed understanding of and ever changing digital landscape.
  • Experience in project management – including critical path management to deliver projects on time and within budget.
  • Experience with digital production process and technical nature of developing digital marketing initiatives.
  • Demonstrated understanding and experience in delivering solutions or services via new and emerging web technologies.
  • An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results.
  • Detail-oriented and highly organized.

     

Requisite Education And Experience / Minimum Qualifications

 

  • University degree in Marketing and a proven previous experience (minimum 5 years) in either agency (performance marketing, paid search, display or paid social) or a client side digital marketing/ecommerce role.
  • Google Certification Program (AdWords Professional) – SEM (preferred).
  • Google Analytics IQ Certification – Google Web analytics certification (optional).
  • Fluency in English both spoken and written is mandatory.

The following Certificate(s) in Online Business™ are desirable

COB Certified Digital Marketing Manager

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