Develop Mattel On-line channel’s category strategy based on insights, market dynamic and brand performance
Provide Mattel solution for On-line Toys business based on data mining (POS, competitor, shopper, etc.), including product offering, merchandising and pricing strategy
Work out annual calendar to drive Mattel on-line business growth with building blocks (Brand Campaigns, NPDs, Key Festival, Regular promotions, etc.)
Deep understanding on e-commerce market dynamic, lead cross function to pilot new initiatives as well as business model exploration (i.e. O2O, Omni-channel, WeChat, etc.)
Develop best-in-class On-line assets and VM solution to highly engage with on-line shopper and drive conversion, and export on-line assets and best practice to APAC region
Cooperate with MKT and sales on Key festivals and brand campaignplanning & execution to gain share in key on-line customers
One Mattel festival (Kids day/6.18/11.11), Based on category dynamic and customer insights, identify Mattel overall strategy (Portfolio, promotion, pricing) to capture the growing opportunities
Co-lead with MKT to design campaign per on-line characteristics and brand strategy, to drive brand GMV in key platforms (Super brand day)
About Mattel Asia Pacific Region
Mattel Asia Pacific region is made of 9 commercial offices and 7 manufacturing facilities across the region with in 10 different countries: Australia, China, Korea, India, Indonesia, Japan, Malaysia, New Zealand, Taiwan and Thailand. These offices all work together under two main divisions: Global Supply Chain (Manufacturing Division) and Mattel International (Commercial Subsidiaries). Global Supply Chain (GSC) in APAC is confirmed by 3 organizations: Mattel Operation Asia (MOA), China Plants, and Southeast Asia (SEA). GSC division together is responsible for adding value in three key areas: Design & Development of Products for all Brands; Manufacture & Delivery of Finished Products from our Vendors; and Manage our Direct Import Business. The Commercial Subsidiaries has career opportunities Design & Development, Finance, Manufacturing & Engineering, to Information Technologies, Marketing, and many more. Regardless of the division, each office offers its unique culture and style that together makes up our vision of Creating the Future of Play!
Mattel Inc. is the worldwide leader in the design, manufacture, and marketing of toys comprised of iconic brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends and American Girl to exciting newer brands like Monster High, Ever After High, Max Steel, and a wide array of entertainment-inspired toy lines. With employees in 40 countries and territories that have products sell in more than 150 nations, we are consistently recognized as one of the “100 Best Companies to Work For from Fortune magazine. In 2013, Mattel was named one of the “World’s Most Ethical Companies” and is also ranked No. 2 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. We are committed to acting with integrity in our decision-making and constantly striving to improve our social and environmental performance.