Sep 19, 2018

Marketing Director

  • Tag Heuer
  • Madrid, Spain
Full time Marketing Jobs C-Suite & Director Level Jobs

Job Description



  • Adapt and deploy TAG Heuer visual merchandising and trade marketing material and guidelines to the point of sales – displays, window animation
  • In collaboration with the HQ and sales, ensure smooth implementation/construction of corners, pop up stores, shop in shops and boutiques

  • Responsible of providing local trainings of the brand to the retailers

  • Develop Marketing Plans by Client on the field while ensuring close collaborative relationship with customers


  • Identify and develop new initiatives and events to leverage local and international assets
  • Organize and execute events in Spain


  • Develop local sponsorship opportunities and drive activation of local and worldwide assets
  • Maintain and develop the relationship with our ambassadors


  • Develop and implement the digital marketing strategy for Spain, including CRM and e-commerce to drive brand awareness and support sales 


  • Define and implement advertising strategy through all channels
  • Develop Spanish specifics (movies, visuals) material to complement global material
  • Manage media budget to plan and buy all corporate advertising and manage co-op programs and budgets 


  • Motivates and develop a team of 2 marketing professionals
  • Encourage collaboration across the organization


  • MINIMUM 7 YEARS of professional experience, INCLUDING TRADE MARKETING
  • Strong DIGITAL EXPERIENCE, including e-commerce and CRM strategy development and implementation
  • Good understanding of the luxury environment and the Spanish culture. Passionate about new trends in lifestyle, arts, new technologies and sports
  • Management experience in the marketing field, and a demonstrated ability to manage and motivate teams
  • Exceptional social and interpersonal skills, proven business communication and writing skills, and excellent presentation skills
  • Ability to work in teams across functions and across geographies and time zones
  • Bachelor’s Degree in Marketing or Communications
  • MBA – concentration in Marketing

The following Certificate(s) in Online Business™ are helpful

COB Certified E-Commerce Manager,   COB Certified Digital Marketing Manager  

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