Sep 19, 2018

Director, Global Business Product Marketing

  • Twitter
  • San Francisco, CA, USA
Full time Marketing Jobs C-Suite & Director Level Jobs

Job Description

Director, Global Business Product Marketing

We’re looking for an energetic product marketing leader who thrives on actively listening to the customer and digging beneath the surface to capture insights that not only enhance our revenue products but also reflect an understanding that our strongest ad products derive from a deep connection to our consumers’ experience on Twitter. 

As the director of Twitter’s business product marketing team, you’ll be directly responsible for growing awareness, consideration and adoption of our advertising products around the world. This critical role requires an experienced leader who is excited to focus, guide, coach and motivate a team of product marketers in explicit partnership with other business marketing, product management, operations, and sales leaders across the organization.

You’re a strategic and analytical marketing leader with deep product and technical expertise. You have a first-hand understanding what differentiates Twitter as a product and service, and how Twitter’s advertising products offer unique value in the context of the broader digital advertising market. Clients in your consideration set include advertisers, agencies, publishers and DSPs. Essential skills include understanding customers’ needs to inform product development, crafting clear and compelling product positioning, driving competitive analyses across our portfolio, and prioritizing key features and benefits for advertisers. As a member of the Global Business Marketing leadership team, you’ll also work closely with cross-functional partners to bring our products to market and ensure they’re consistently top of mind for and valuable to our customers.


  • Manage, focus and coach a team of product marketers based in SF and NYC to develop sales enablement tools and marketing programs that will drive the greatest business impact
  • Partner with sales, product management, marketing and operational leaders to set and deliver against coordinated advertiser product goals; solicit and synthesize product feedback from sales partners and clients

  • Oversee development of value propositions, product positioning statements, user benefits, go-to-market planning, and ongoing marketing of our advertiser products

  • Translate complex product concepts and business needs into simple, creative, and impactful product communications that resonate with marketers and agencies and solve for their business objectives

  • Use revenue/product data to inform plans and prioritization of team’s focus areas

  • Guide the creation of and execute annual and quarterly business product marketing plans in partnership with marketing colleagues, product management and sales partners

  • Lead team in understanding and considering competitive landscape and target markets in marketing strategies and messaging

  • Oversee synthesis and prioritization of market and sales team input for consideration by product management and engineering teams

  • Establish and track metrics that matter

  • Establish, manage, and track the business product marketing budget



  • 15+ years of product marketing experience; BA/BS degree; MBA a plus

  • Demonstrated ability to lead, focus, manage, coach and inspire a team

  • Outstanding communication, teamwork, and interpersonal skills; proven team-first mentality

  • Proven experience collaborating with and influencing product management, operational, and engineering organizations; extensive experience working with sales teams

  • Deep understanding of digital advertising and ad tech; experience working at an advertiser, agency, publisher, or for an advertising platform preferred

  • Passion for understanding our advertising products and digging in to identify client needs and solutions that only Twitter can deliver

  • Builder mentality, a sense of curiosity, and love for rolling up your sleeves and getting to work

  • Preference for a fast-paced and dynamic environment; track record leading and working across complex cross-functional teams with a tremendous sense of urgency

  • Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort tackling ambiguity

  • Left- and right-brain thinker who draws energy from analytical, technical and creative thinking

  • Willingness and ability to travel across the US & globally a few times each year


We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

The following Certificate(s) in Online Business™ are helpful

COB Certified Digital Marketing Manager  

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