Mar 13, 2019

Director of Marketing

  • NBCUniversal Media
  • New York City, NY, USA
Full time Marketing Jobs C-Suite & Director Level Jobs

Job Description

Responsibilities

The Director of Marketing is in charge of the marketing, promotions, programming, distribution, community management, and audience development of online platforms for The Tonight Show starring Jimmy Fallon.

  • Oversee all programming on digital and social platforms, consistently refining strategy based on analytics research and evaluation
  • Develop monthly, weekly, and daily online marketing & programming strategies to grow subscribers, video views, and global reach for the show and ensure all are implemented correctly
  • Optimize and prioritize digital content for the show
  • Identify and communicate lead nightly video release strategy for all platforms
  • Create and oversee editorial calendars
  • Stay up to date on and communicate any relevant breaking news and social media trends throughout the day
  • Work with designer, editor, and social programming team members to develop custom creative content for marketing and promotions purposes online
  • Make custom assets to distribute night-of and the next morning from the show
  • Build and engage with fan communities
  • Oversee community management on all Direct Message services
  • Create and distribute monthly and weekly analytics recaps across digital platforms to internal key stakeholders
  • Analyze and evaluate strategy consistency with deep dives around newer initiatives and competitive analytics
  • Highlight daily data spikes or missed opportunities to capitalize on
  • Develop dynamic copy that is on-brand and in the voice of the show
  • Pitch and/or optimize internal, external, and guest partnership opportunities when they arise

Qualifications/Requirements

Qualifications/Requirements

  • Copywriting experience
  • Detail oriented
  • Knowledge of Photoshop, Final Cut Pro
  • 5+ years of experience in digital marketing
  • Experience developing and implementing digital marketing campaigns

Additional Job Requirements

  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered.
  • Must be willing to work in the greater NYC area
  • Must be 18 years or older
  • Must have unrestricted work authorization to work in the United States
  • Must be willing to work late evenings, holidays and weekends per business need
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

Desired Characteristics

Desired Characteristics

  • Detail oriented
  • A track record of meeting or exceeding performance expectations
  • Excellent communication and interpersonal skills

Sub-Business
NBC Ent Business Operations
Career Level
Experienced
City
New York
State/Province
New York
Country
United States

About Us

At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.


Notices
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

 

The following Certificate(s) in Online Business™ are helpful

COB Certified Digital Marketing Manager,   COB Certified Marketing Leader  

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