Feb 13, 2019
Main Duties And Functions
Set the direction and monitor the journey = Build and implement the e-commerce and m-commerce strategy
Deliver the strategy and the roadmap
Set the ambition, size of the prize, forecasts, KPIs
Monitor e-commerce trends and technology, interesting initiatives and competitors ‘best practices
Recommend and implement activity to drive digital performance, customer experience and profitability of the channel
Consolidate results and KPIs
Provide with guidelines and tools to build relevant trade terms, action plans and the best shopper experience.
Implement the right dashboards and analytic to track and monitor the plans
Build the right ecosystem (internal + external) = retailers, agencies, analytic providers
Drive action plans and online JBPs with Country Business Units and online retailers
Oversee the local plans, contribute to local plans building
Initiate and/or participate to key local meetings and workshops with online retailers
Strengthen partnership = build customer intimacy via a strong network of regional and local key influencers + implement e-JBPs process
Implement best in class plans and sustainable user experience (not only transnational but engaging with consumers)
L’Oréal
Bangkok, Thailand
Full time