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Main Duties And Functions   Set the direction and monitor the journey = Build and implement the e-commerce and m-commerce strategy Deliver the strategy and the roadmap Set the ambition, size of the prize, forecasts, KPIs Monitor e-commerce trends and technology, interesting initiatives and competitors ‘best practices Recommend and implement activity to drive digital performance, customer experience and profitability of the channel Consolidate results and KPIs Provide with guidelines and tools to build relevant trade terms, action plans and the best shopper experience. Implement the right dashboards and analytic to track and monitor the plans Build the right ecosystem (internal + external) = retailers, agencies, analytic providers Drive action plans and online JBPs with Country Business Units and online retailers Oversee the local plans, contribute to local plans building Initiate and/or participate to key local meetings and workshops with online retailers Strengthen partnership = build customer intimacy via a strong network of regional and local key influencers + implement e-JBPs process Implement best in class plans and sustainable user experience (not only transnational but engaging with consumers)